Hot this week: Digital Marketing Show, social tailoring and mysterious logos

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week .rising set-up our studio at the heart of the Digital Marketing Show in London’s ExCel Centre, so take a look at highlights from across the event, and keep your eyes out for some great interviews with the industry’s top high-flyers coming your way soon. Don’t miss this week’s other essential marketing news, ranging from the hidden meanings of logos to Christmas’ sofa shoppers.

 

EVENT: Digital Marketing Show 2014 

This week .rising popped up our studio at this year’s Digital Marketing Show, take a look at our highlights video from Day 1 and have a have a peek at what mischief we got up to on Day 2!

 

 

INFOGRAPHIC: Create the perfect social post on top 7 networks

Social, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is  is to breathe, social must be mastered to succeed. Find out how!

 

 

INSIGHT: Is the role of a digital marketing manager becoming too complex?

A nationwide study of more than 200 UK digital marketing managers revealed that nearly three quarters (72%) believe their job has become more complicated in the last year, as they grapple with fragmenting media channels and an avalanche of new data.

 

INFOGRAPHIC: The hidden meaning behind logos

Logos provide an important visual connection to the wider world. As consumers we identify with them, form a relationship with their story and grow alongside their evolution. But what don’t you know about your once familiar logo?

 

 

CHRISTMAS: ‘Sofa Sunday’ predicts millions of m-commerce Christmas transactions 

Millions of sofa-loving Brits will call upon their trusty handheld devices to purchase Christmas gifts on 30 November, according to retailers.