"Create Your Taste" with McDonald’s burger personalisation touch screens
Fast food favourite McDonald’s is trialling personalisation across its menu in a bid to compete with other brands which allow consumers to pick and choose their options.
Fast food favourite McDonald’s is trialling personalisation across its menu in a bid to compete with other brands which allow consumers to pick and choose their options.
Fast food favourite McDonald’s is trialling personalisation across its menu in a bid to compete with other brands which allow consumers to pick and choose their options.
Currently being trialled in the US, the fast food brand will allow customers to build their own burgers from touch screens in selected stores.
The “Create Your Taste” option will expand across 2,000 US stores over the next year and nationwide down under, according to reports.
The move reflects the growing consumer demand for personalisation and the increasing adoption of technology in the food market.
The news comes as McDonald’s posted a global sales drop of 2.2% of global like-for-like sales in November.
The decision to introduce personalisation across UK and European markets has not been confirmed by McDonald’s.
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