Brits to watch 15 hours of festive footage on mobile this Christmas

A study of over 4,340 UK residents found that 40% will watch between one and three hours of festive footage via mobile each day over the Christmas period.

The average British person will spend around 15 hours consuming TV shows on their mobile devices over Christmas, suggests research by Vodafone.

The study of over 4,340 UK residents found that 40% will watch between one and three hours of festive footage via mobile each day over the Christmas period.

“With so much fantastic film and TV content now available on smartphones, it’s no surprise that we’re gearing up for some great holiday viewing this Christmas,” said Cindy Rose, consumer director of Vodafone UK.

Research even found that Brits are planning to catch up with popular TV show – 24 – over Christmas.

An Idiot Abroad and Mad Men were also among the want-to-watch list of those surveyed.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource