2014: The biggest stories

We’ve taken a look behind the scenes to reveal what had you guys clicking and sharing the most this year. Not surprisingly, the elusive charm of Apple’s latest upgrade dominated the field, closely followed by digital talent from across the Commonwealth and a host of predictions for the current year and looming future.

Other trending topics included massive marketing fails, the death of Google+ and an array of unmissable stats. Refresh yourself with a round-up of your top 10 favourite stories from the past year.

 

1: Apple’s iPhone 6 prematurely unveiled in leaked Russian video

The Russian tech blog indulged world-wide fans of iPhone with an in depth three and a half minute all-access video – showcasing the new phone from every angle.

 

 

2: Celebrating the Commonwealth: The best creative campaigns

To celebrate the opening of the much anticipated Glasgow 2014 Commonwealth Games we looked at some  of the best creative output from across the Commonwealth – on which the sun never sets.

 

3: 10 marketing predictions for 2015 (Infographic)

With the always-evolving digital industry constantly shifting and adapting like a boundless chameleon – what does 2015 have in store for marketing?

 

 

4: Has Google+ failed?

According to a report, Google+ will no longer be considered a product but a platform, essentially ending its competition with social networks like Facebook and Twitter.

 

 

5: 15 digital trends for 2015 (Infographic)

Technology will drive the way marketing changes in 2015 – more than ever before – suggests new research.

 

 

 

6: Desktop traffic to be overtaken by mobile and tablet by July 2014

New data from Intelligent Positioning has revealed some interesting insights regarding the growing importance of mobile and tablet traffic and the declining power of desktop.

 

7: 30 essential digital marketing statistics that can’t be missed

Essential digital marketing statistics for email, blog posts, videos and online shopping. Scroll through and pluck out which apply to you and your upcoming campaigns.

 

8: GUEST POST: The Evolution of Social Network Sites in 2014

Take a look at this great article by Vyacheslav Polonski, who discusses the growing ephemerality, verticalisation and transparency due to characterise the digital marketing industry in 2014. Was he right?

 

 

9: Top 5 social media brand fails – EVER

Following US Airway’s catastrophic social slip this year, we looked at some of the best/worst brand mishaps on Twitter. People must have been fired.

 

 

 

10: Most desired digital marketing skills of 2014 revealed

As one of the fastest growing industries in the world, the skills associated with a successful digital marketing career are always changing. Check out this great infographic based on new research from OMI, which reveals the most coveted skills in 2014.