YouTube reveals top agencies of 2014

YouTube has recognised the talent behind the ads, crowning Wieden + Kennedy the top creative agency of 2014, with Mindshare getting gold for top media agency.

The best agencies were determined by an algorithm that factored in paid views, organic views and audience retention.

Wieden + Kennedy appeared 11 times on last year’s YouTube Ads Leaderboard, with its work for Nike, Jaguar and the Marks & Spencer Christmas campaign – which topped the list.

Nibbling at the heels of Wieden + Kennedy’s success was Adam&EveDDB which raked in success with its work for Beats by Dre, Always, and Snickers.

In bronze position was AMV BBDO, winning applause for its work with Sainsbury’s Christmas ad.

Winning gold in the in the media agency category was Mindshare, closely followed by Mediacom and Carat.

YouTube also released its list of the UK’s ten most watched ads in 2014 which combined earned over 330 million views globally.

Sainsbury’s Christmas ad topped the charts, racking up more UK views than the John Lewis Christmas advert or two of Nike’s very successful world cup adverts.

1. Sainsbury’s OFFICIAL Christmas 2014 Ad
2. John Lewis Christmas Advert 2014 – #MontyThePenguin
3. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
4. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
5. Always #LikeAGirl
6. Three – #SingItKitty – cat advert
7. Marks & Spencer Christmas Advert 2014 #FollowTheFairies
8. Most Shocking Second a Day Video
9. Sapeurs – New GUINNESS Advert (2014)
10. Human Loop the Loop with Damien Walters – Pepsi Max. Unbelievable #LiveForNow