Creme Egg fans storm social to protest against Cadbury cut backs

The once British-owned Cadbury has dented its public image after chopping the number of Creme Eggs from six to five without slicing the price. Loyal fans took to Twitter to demand justice.

The once British-owned Cadbury has dented its public image after chopping the number of Creme Eggs from six to five without slicing the price. Loyal fans took to Twitter to demand justice.

On a lighter note, we’re pretty sure that the best part of this tragedy is that online trade magazine The Grocer came up with this: “Chocolate fans say it’s no yolk that six packs of Cadbury Creme Eggs have been reduced to five packs.”

Cadbury claimed that “rising commodity costs” are to blame for the egg shortage, which come as a nation mourns the loss of a treasured recipe amid reports that Mondelez-owned Cadbury has secretly adapted the ingredients. 

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource