What does it really take to build a billion-dollar tech business?
It’s a question that most of us want answered. Fear no more, because you have the opportunity hear from someone that’s done it, as Zendesk’s co-founder, Mikkel Svane, joins StrategyEye in conversation in London next week for the launch party of his new book, Startupland.

At this free event, StrategyEye will be grilling Mikkel about how he started Zendesk in a Copenhagen loft, before moving to Silicon Valley, taking the company to IPO and building it into a CRM software business with almost 50,000 customers in 150 countries.
Mikkel Svane in conversation with StrategyEye editorial director Tom O’Meara at One Alfred Place in central London on Wednesday 21 January from 6pm – 8pm – and we can’t wait. This is a free event with first-come, first-served ticket priority for StrategyEye readers – Sign up for your free ticket today!
Attendees will have the opportunity to meet the author and get their books signed, before cocktails, canapés and networking.
About the book:
Startupland: How Three Guys Risked Everything To Turn An Idea Into A Global Business – This the story of what it really means to risk everything and go for broke. As Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown.
Get your free ticket here.
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