Hot this week: Digital gossip, buzzwords and beacons

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an exclusive interview with marketing expert Mark Mars discussing beacon tech’s future, we figure out what everyone’s up to in the digital space and list the most overused marketing buzzwords ever – and much more essential digital insight from the past week.

 

FUN: .rising’s top 10 Admoji’s

Nothing has ever said anything better than an emoji. The beautifully simple artistry can depict the most complicated story, and has been used to great effect here to detail life – in advertising.

 

 

INFOGRAPHIC: What’s everyone doing on digital this year?

Now we’re comfortably settled into a new year, make sure you don’t get left behind and find out what everyone’s up to in the digital marketing arena. From the global scene, to customer habits, this infographic from Smart Insights paints a full picture essential for your 2015 strategy.

 

INTERVIEW: Is 2015 the year of the beacon?

Last year we were lambasted with the promise of a beacon-clad future, but has the b-word lost its buzz? This week we ask marketing expert Mark Mars whether he thinks 2015 will be the year of the beacon.

 

 

BUZZ OFF: Most overused marketing jargon revealed 

Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed.

 

 

 

UPDATE: Warner Music chief takes on CEO role at YouTube partner, PopShack

Seasoned music and entertainment executive Conrad Withey, previously President of Warner Music Entertainment, has been announced as CEO of artist development label PopShack.