Hot this week: Marmagedon, Super Bowl and desktop's death

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the pros and cons of social media marketing, Marmite’s controversial addition to its “End Neglect” campaign, all the best ads of the imminent Super Bowl sporting bonanza and much more essential digital insight.

 

INFOGRAPHIC: Social media marketing: Good Vs bad 

Here’s a look at social media marketing’s pros and cons through the lens of a sceptical marketer, still unable to decide whether to place their concentration (and funds) on social media.

 

 

MARMAGEDON: Marmite opens spoof hotline to “end neglect”

Marmite continues its controversial and humorous ‘End Neglect’ TV campaign, with an accompanying national crisis hotline for forgotten jars of Marmite.

 

 

SUPER BOWL 2015: Which ads are scoring hits already?

Annually tipped as America’s foremost advertising event, the Super Bowl’s influence extends far beyond the shores of the US, and with 30-second spots coming with an unprecedented $4.5 million price tag – it’s essential to get everything right. What are brands up to in the lead up to kick-off?

 

2015: The death of desktop?

Web traffic has undergone its biggest shift in history, completely redefining the dynamic of online marketing beyond all recognition. With new figures revealing that desktop traffic has depleted by 50% in 12 months, are the days of desktop doomed?

MONEY: How to make millions on Facebook: Ciaran Quilty talks mobile, ads and SMEs

This week we attended Facebook’s SME bootcamp and caught up with Ciaran Quilty, Facebook’s SMB Director for EMEA, to ask how smaller businesses can use the platform to make millions.