Hot this week: PPC, Spartan and a billion dollars

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you everything you need to know about perfecting PPC, the death of Internet Explorer, the event you need to build a billion dollar startup and much more essential digital discussion.

 

Perfecting PPC: What you need to know

In his latest .rising leaders piece, CANDDi’s Tim Langley draws on his wealth of commercial marketing experience to give you the tools you need to implement a strategy full of PPC returns, with IP identification and blocking.

 

 

TOOLS & TECH: Facebook mobile app ad spend has jumped 235% 

According to research from Kenshoo, spend on Facebook mobile app ads rose a whopping 235% last year. Interestingly, click-through rate (CTR) fell as competition increased.

 

 

Project Spartan: Microsoft sheds outdated Explorer brand

Microsoft is launching a brand new browser, ditching the outdated and unpopular Internet Explorer and replacing it with an all-new version, in a bid to keep pace with the competition.

 

 

Event: How to build a billion-dollar startup

How do companies like Airbnb go from plucky upstarts to industry icons? Join our friends from StrategyEye at their ‘Building a Billion-Dollar Startup’ networking event to find out.

 

 

TWITTER: 5 best branded St Patrick’s Day tweets 

St Patrick’s Day is the time of year we all conveniently cherish some vague trace of Irish blood in the family. An excuse to drink like a leprechaun, celebrating Ireland’s patron saint has captured the attention of many brands: here are our favourite tweets.