Hot this week: RIP desktop, video power and your mobile faux pas

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the death of desktop and the rise of mobile, an essential guide to getting video right, the launch of a powerful insight tool and much more essential digital insight.

 

INSIGHT: Mobile ad spend to overtake desktop by end of 2015

The report also reveals that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, this means it’s essential to adopt cross-channel advertising strategies that reach consumers across devices and platforms.

 

LEADERS: The future of video as a direct response creative format (Part 2)

Here, in his second installment of a two-part series, Max blesses you with seven essential elements to consider if you are to unleash the full power of video as a highly effective Direct Response creative. Do not miss!

 

 

2015: The year of video marketing 

This year, online video will account for 50% of all mobile traffic, signalling a seismic shift in consumer behaviour alongside the rapid rise of the smartphone. Take a look at this infographic from HighQ and explore how video marketing is set to rule 2015.

 

 

TOOLS & TECH: Fospha launches powerful visitor insight tool

A powerful new visitor insight tool has been launched by real-time profiling and optimisation technology developer Fospha.

 

 

INSIGHT: Marketers still aren’t getting mobile right, say Google and Facebook directors 

Speaking at AdWeek Europe, Mark Howe, Google’s MD for agencies in the UK and Europe said that advertisers in 2015 haven’t caught up enough to get mobile quite right.