Hot this week: Mastering multichannel, Snapchat and TrueView's bday

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an interview with CACI experts about keeping multichannel personal, Twitter’s new quote tweet function, TrueView’s fifth birthday and much more digital gold.

 

INTERVIEW: Keeping it personal: how to master multichannel 

In a multichannel, ultra-connected age, consumers expect more from brands. We spoke to David Sealey and Simon Chung from CACI, a leading supplier of marketing solutions and information systems, to explore the secrets behind achieving a truly seamless customer experience without losing the human touch.

 

TOOLS & TECH: Twitter launches new quote tweet function

Twitter is departing from the simple (and static) RT – letting users add opinions, views and comments about the content which they are retweeting in a bid to boost the art of conversation on the tool.

 

 

INFOGRAPHIC: Digital marketing and the impact of video

From the launch of live video feeds on Twitter with new app Meerkat, to the continued popularity of video on Facebook and Instagram, there’s no denying that video dominates social this year.

 

 

5 YEARS OF TRUEVIEW: How choice is ushering in next golden age of video advertising

Today marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy idea with people asking “who would choose to watch an ad.” However, figures suggest that people do. More than 100 million times in some cases.

 

INSIGHT: WTF is going on with Snapchat?

The happy-snappers among you may have noticed an influx of emojis decorating your Snapchat feed following a recent app update: but what do they mean?