Hot this week: Mobilegeddon, video war and the Loch Ness Monster

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the internet-wide panic from Google’s new algorithm update, the war for video ad market dominance, Google’s underwater hunt for the Loch Ness Monster and much more essential digital insight.

 

INSIGHT: Companies suffer as Google’s “mobilegeddon” strikes web

Brands’ online traffic is expected to suffer as “significant” changes to Google’s algorithm come into effect, bumping up mobile-friendly websites – as ‘mobile-first’ truly takes root.

 

 

TOOLS & TECH: Will Facebook supass YouTube for video ads in 2015?

New research found that nearly nine in ten US advertising execs polled planned to run a video ad campaign on Facebook this year – knocking YouTube into second place. But will the polls reflect actual spend?

 

 

INSIGHT: UK digital ad spend increases 5.8% hitting four-year high

According to a new report by the Advertising Association and Warc, UK advertising grew at its highest rate since 2010 last year, increasing 5.8% to £18.6bn. The report predicts digital ad spending to continue growing, forecasting it to break the £20bn barrier in 2016.

 

INFOGRAPHIC: How much do music artists earn online?

Music streaming service Spotify is now valued at more than £5.6bn after a fresh investment drive. With new players entering the streaming world, such as Tidal, attempting to reestablish artist-control over music earnings – just how much are artists pocketing these days?

 

TECH: Google Maps “underwater street view” hunts for Loch Ness Monster

Google unveiled the “underwater street view” of the famous body of water, where ‘Nessie’ swims its murky depths, collected with the assistance of Catlin Seaview Survey to mark the anniversary of that 1931 “Surgeon’s Photograph”.