One minute with: Jonathan Milne @ Celtra

This week’s unmasked marketer is Jonathan Milne, General Manager, EMEA & APAC from Celtra. Milne doesn’t care much for the afterlife, but lives for mobile and worships Walter White.

Find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.

 

1. What do you want to be remembered for?

I don’t really care, as I won’t be here any more so it won’t matter.

 

2. What’s your favourite quote?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” Mahatma Gandhi.

 

3. What makes you wake up in the morning?

Aside from my phone’s alarm clock, it’s the excitement of being part of the incredible growth of mobile, and how it’s changing digital marketing. And I have far too much energy!

 

4. Who’s your biggest inspiration?

I’ll give you three: my two children and Walter White. Children give you real purpose in life and Walter White, well; he’s just the man.

 

5. What’s going to be big in marketing this year?

Mobile creative. It’s mostly been a distant second to media up to now but that’s changing with brands focusing on data-aware, contextually relevant creative.

 

6. What’s your least favourite “buzz word”?

Paradigm. Hate it. Just sounds BS.

 

7. What was your favourite digital campaign from 2014? 

Oscar Mayer’s “Wake Up and Smell the Bacon”. It’s epic.