New insight from the DMA shows that the average ROI for email campaigns has risen by 53% to £38 for every £1 spent last year. Explore their infographic, which shows how the oldest digital medium has still got it.
New insight from the DMA shows that the average ROI for email campaigns has risen by 53% to £38 for every £1 spent last year. Explore their infographic which shows how the oldest digital medium is still growing.
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Just curious – which sectors were surveyed? these metrics are extremely high and I think it would be useful to note how these metrics vary across sectors?