Hot this week: Prospecting, exchanging and booming

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we’re giving you – our lovely audience – a free guide from Quantcast asking four questions that can help marketers evaluate their programmatic prospecting campaigns, we ask what brands should give consumers in exchange for their personal data and highlight other key digital news and gossip from the past week.

 

FREE GUIDE: Checklist for effective prospecting

Prospecting for customers isn’t a new concept, but what are the measures of success?

 

 

INSIGHT: What should brands give in return for the data exchange?

Brands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to claw back confidence among consumers in the new age of online relationships?

 

UK: Digital media expecting 4-year boom

The UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66.6bn in 2019, up from £56.9bn in 2014.

 

TOOLS: Facebook will FINALLY display GIFs

The move could mean big things for marketers in the attention economy, where it’s almost impossible to hold someone’s attention for more than a minute or two.

 

INSIGHT: YouTube declares “ad of the decade”

It’s official, the public has crowned YouTube’s best ad from the past decade. Check out the top five, in reverse order (for dramatic effect).