Who should take the lead on a company's digital strategy? According to this infographic from Omobono, 88% of marketers strongly believe they should be in charge. However, only 22% of people in other departments placed their faith in the marketing department. Awkward.
Who should take the lead on a company’s digital strategy? According to this infographic from Omobono, 88% of marketers strongly believe they should be in charge. However, only 22% of people in other departments placed their faith in the marketing department. Awkward.
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