Hot this week: B2B, Barometers and Apple Pay

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we’re giving you the ingredients you need to bake the perfect recipe for B2B success, all the details of Apple Pay’s impending UK launch, Google’s Consumer Barometer and much more digital insight.

 

INFOGRAPHIC: The recipe for digital success in B2B

Who should take the lead on a company’s digital strategy? According to this infographic from Omobono, 88% of marketers strongly believe they should be in charge. However, only 22% of people in other departments placed their faith in the marketing department. Awkward.

 

MONEY: Apple Pay arrives in UK

Starting next month, Apple Pay will be available to customers in the UK across 250,000 locations, confirmed the tech leader at their annual WWDC conference on Monday.

 

INSIGHT: “Digital Day” calling on students to plug growing skills gap 

School children from across the UK are bring invited to take part in “Digital Day” – a nationwide drive designed to fill in the growing digital skills gap thwarting growth in the sector.

 

TOOLS: Google sheds light on connected Brits with Consumer Barometer 2015

The Barometer highlights changing patterns in how people around the world use the internet, their smartphones and how they search and shop online, and reveals some interesting trends about UK consumers.

 

INSIGHT: 3M digital campaign turns banners into post-it notes

Do you know what people like better than a banner? A digital post-it note. Check out 3M’s latest digital campaign to find out more.