Tesco most visible British supermarket on Google following algorithm update

Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK, performing three times better than its nearest rival, Asda.com according to a new study.

The research by Searchmetrics reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update.

The study compared the search performance of nine leading British supermarket websites in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update.

“When Google announced its mobile-friendly update, there was speculation about the major impact it could potentially have on brands. However, our analysis indicates that the effect has not been significant on the leading supermarket retail sites we included in the research. Probably because they made sure their sites were already well optimised for mobile phones,” explained Marcus Tober, CTO and founder of Searchmetrics.

“It’s likely that some smaller sites who have not invested in the mobile user experience of their pages will have seen a drop in search performance and traffic from mobile phones.”

Tober also suggested that it was likely that Google will continue to adjust its algorithm for mobiles searches, making it important for online businesses to track the mobile search performance of their pages and continue into invest in the mobile user experience.