Hot this week: Digital training, email optimisation and the death of mobile?

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we’re asking whether Apple’s latest update will mean the end of mobile marketing as we know it, we’re announcing 50% off ADBL digital courses on a first come first served basis and we show you how to optimise your welcome emails for maximum impact.

 

INSIGHT: New training fund for digital marketing hits the market

The Tech Partnership announced they will be using their Training Fund to cover 50% of the cost of ADBL digital courses for businesses, available on a first come, first served basis.

 

QUESTION: iOS9: The kiss of death for mobile advertising?

The face of mobile advertising is set to change forever, with Apple’s incoming iOS update primed to include support for “Content Blocking” extensions.

 

INSIGHT: Death by digital disruption, how do marketers stand to gain?

Since the rise of digital more than half of Fortune 500 companies have gone bankrupt, ceased to exist, been acquired or dropped out off the list. How can digital marketers help their organisations take advantage of the disruption?

 

INFOGRAPHIC: How to optimise your welcome emails

Explore the differences between welcome emails and bulk marketing emails, subject line optimisation, the importance of real-time welcome emails, spam trigger words and persuasive wording to use in your welcome emails.

 

INSIGHT: London crowned capital of European tech

Around 1,000 “international tech investment projects” based themselves in London between 2005 and 2014 – compared with 381 in Paris, and 853 in the whole of France.