Facebook to share ad revenue with video creators
Facebook will share ad revenue with video creators in a bid to pinch ad budgets from video sharing giant YouTube.
From the autumn video creators will be offered revenue spilt from ads sold alongside their content, in a similar model used by YouTube, as Facebook looks to capitalise on the four hundred billion videos viewed each day on the tool.
The move is also hoped to foster better quality content being pushed through the tool.
The revenue divide will only apply to videos posted through a new feature called Suggested Videos – exclusively for video content.
The move is being hailed as the next stage of video monetisation on social platforms by the industry, as eyeballs move evermore to video content in the digital age.
“Facebook has chosen a model more like YouTube than Twitter, and more like TV advertising with ads between content rather pre-roll,” said Gareth Capon, chief executive at real-time video platform Grabyo.
“The Suggested Videos feature looks like it will be a more engaged video experience with audio on.”
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