Aldi still dominates YouGov's Buzz score rankings

German supermarkets Aldi and Lidl hold on to their positions as the highest performing brands in YouGov’s latest rankings measuring both positive and negative brand perception.

YouGov’s BrandIndex’s mid-year Buzz score rankings, put Aldi on top spot with a score of +21.3, with Lidl close behind on +17.6 There are solid appearances in the top ten for BBC iPlayer (+14.2), Dyson (+13.2) and John Lewis (+12.2).

There is an indication of Netflix’s expansion and growing popularity with their presence at number 4 with a score of +13.8, while fellow online giant YouTube is in eighth on +10.3.

In terms of brands that have shown the biggest improvement, three subsidiaries of the Co-operative group make up the top ten. Several companies in the energy sector have improved well, as the debate over the cost of living crisis moves on; British Gas and E.On are two such companies that show a solid improvement, if not a positive score just yet.

BrandIndex Director Sarah Murphy commented on the findings: “Aldi has occupied the top position on our overall Buzz rankings for the last year, reaffirming the positive message it has communicated to customers. Along with Lidl, they have solidified their central messages which centre on price but also quality.

“In the next year, we can anticipate brands like Netflix to become a mainstay in YouGov’s rankings. A successful past year on both sides of the Atlantic has redefined the way we consider the television industry, with huge potential for growth still there.”

Click here to explore the full ranking.