According to a recent report, 82% of marketers have executed digital ads programmatically in the last twelve months. The stats show that programmatic is clearly leading the way in how marketers reach consumers online.
According to a recent report, 82% of marketers have executed digital ads programmatically in the last twelve months. The stats show that programmatic is clearly leading the way in how marketers reach consumers online.
Spending on programmatic in the UK alone, as outlined in Programmatic Path to Profit for Publishers, was an incredible £1bn – double that of the previous year.
The report continues to state that:
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