Online food orders on track to surpass phone orders
Phone orders dominated delivery only five years ago, but according to new market research from NPD, they're now are a dying practice.
Phone orders dominated delivery only five years ago, but according to new market research from NPD, they’re now are a dying practice.
In the year ended May 2010, approximately 1.39 billion phone delivery orders were placed in the US. By May 2015, that number had dropped to about 1.02 billion. In the same period, online orders more than doubled from approximately 403 million to nearly 904 million.
Online delivery services such as GrubHub – which made $1.5 billion of order in 2014, is expected to double its order to $2.6 billion in 2016.
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