Land Rover's best #WeDealInReal Rugy World Cup tweets

Land Rover’s #WeDealInReal campaign runs alongside the Rugby World Cup 2015, and celebrates the people and clubs behind grassroots rugby.

The #WeDealInReal long form content features the stories of players, coaches, fans and communities of 11 local rugby clubs who “defy the odds every week to field a side and take on harsh conditions, uneven pitches and logistical nightmares to play the sport they love”, says Land Rover. “These clubs, located in different parts of the world, embody the values synonymous with Land Rover and rugby – unity, passion, respect, humour, resilience, dedication and teamwork.”

How is the campaign engaging rugby fans so far? We took to twitter to find out. Check out some of our favourites:

https://twitter.com/LandRoverRugby/status/649272549121986561

https://twitter.com/LandRoverRugby/status/648885633759494144

https://twitter.com/bvunipola/status/648825878449922048

https://twitter.com/LandRoverRugby/status/648544505050890240

https://twitter.com/LandRoverRugby/status/647831814174842880

https://twitter.com/LandRoverRugby/status/647820455840251904

“It takes courage to turn away from the bright lights of the professional game and focus on the grassroots, but this campaign does just that with the wit and authenticity that marks out the very best Land Rover creative work. It’s been a true labour of love for the team and we hope it will stand out brilliantly for the brand over the Tournament” says Ben Kay RKCR Y&R CEO.