Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more.

#PizzaRat dove into the whirlpool of brand conversations on Twitter this week. The YouTube video of a little rat carrying a slice of pizza down the stairs of Manhattan subway station lasts only 14 seconds, but it gained as much attention as Pope Francis’ historic trip to the U.S. and the 67th Primetime Emmy Awards.

As a celebrity on the Internet this week, the little rat has its own Twitter account.

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