Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King.

This week, Twitter was filled with #biketoworkday2015, #FridayFeeling, #BBKing.

Commuters are expected to hit the roads on Friday for Bike to Work Day. Tapping into this holiday, The Vitamin Shoppe delivered a healthy endorsement of the holiday, while Jamba Juice reminded bikers not to forget to grab a cup and go! 

Natural and organic food maker Annie’s Homegrown has also jumped onto the #biketoworkday2015 bandwagon by reminding bikers that their natural products make for healthy snacks.

#FridayFeeling seems to be an easy way to start a conversation on Twitter. Energy drink Red Bull stayed true to its brand and posted a Tweet that did (perhaps unintentional) double duty by featuring a cyclist of sorts.

Home furnishings chain HomeGoods had a win with comfy pillows. Who doesn’t want to feel relaxed on the last workday of the week?

Twitter also took a mournful turn Friday over the passing of Riley B. King, the legendary guitarist known as B.B. King, who died at the age of 89 on Thursday. Many brands paid their tributes to the blues innovator on Twitter.

Getty Images posted a touching photo of B.B. King performing at Royal Albert Hall.

HardRock remembered B.B. King as well.

Do you think brands respectfully mourned B.B. King this week? Any favorites we missed? Tell us in the comments below. 

Homepage via Shutterstock.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource