Performance marketing remains one of the biggest challenges for marketing leadership. When customer behavior is changing rapidly, access to first-party performance measurement data is critical. Conversation intelligence is the key to unlocking these insights and maximizing ROI on digital campaigns.

Watch industry experts Charlie Farrell – Senior Manager, Search Engine Marketing at Rogers Communications, David Dodds – Senior Director, Customer Success at Invoca and Sonny Patel – SVP, Product & Engineering, Conversational Intelligence at LivePerson as they discussed what conversation intelligence is and how to reap its benefits.

Watch the webinar recording to:

• Understand the importance of first-party data for performance measurement
• Learn how AI-powered conversation intelligence is a vital source of this data
• Learn how first-party data can be used to test and optimize online campaigns
• Walk through a practical case study with Rogers Communications to discover how conversational intelligence helped drive sales and improve ROI