Latest
View MoreWhy Your Attribution Stack Is Already Wrong by the Time You Act on It
Why Your Attribution Stack Is Already Wrong by the...
Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleWhy the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels
Why the Smartest Omnichannel Brands Are Thinking i...
The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleWhere Did All the Eyeballs Go? The Customer Journey Has Left the Funnel
Where Did All the Eyeballs Go? The Customer Journe...
The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleHow REI Is Rebuilding Around the Customer Without Losing Its Soul
How REI Is Rebuilding Around the Customer Without ...
Most retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleWhy Your CFO Doesn't Trust Your Marketing Numbers
Why Your CFO Doesn't Trust Your Marketing Numbers
A Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhat Changed in Retail Between eTail Palm Springs 2025 and 2026
What Changed in Retail Between eTail Palm Springs ...
When eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View article
Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
View article