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View MoreHow Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience
How Walmart Turned 145 Million Weekly Shoppers Int...
Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleHow QVC Turned Thumb-Scrolling Into the New Channel Surfing
How QVC Turned Thumb-Scrolling Into the New Channe...
Shopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
View articleWhy Your Attribution Stack Is Already Wrong by the Time You Act on It
Why Your Attribution Stack Is Already Wrong by the...
Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleWhy the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels
Why the Smartest Omnichannel Brands Are Thinking i...
The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleWhere Did All the Eyeballs Go? The Customer Journey Has Left the Funnel
Where Did All the Eyeballs Go? The Customer Journe...
The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleHow REI Is Rebuilding Around the Customer Without Losing Its Soul
How REI Is Rebuilding Around the Customer Without ...
Most retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
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Event Highlights
View MoreAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More
View articleThe Retail Imperative: Data, AI and the New Consumer Reality
The Retail Imperative: Data, AI and the New Consum...
Retailers used to worry about whether customers would migrate online. Today they fret about whether their data can keep up. From New York to LA, the t...
View articleCES 2025 Wrapped For Marketers
AI, IoT, and immersive tech are changing how brands connect with consumers Read More...
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