HomePortfolio.com Taps Eisnor Interactive for Guerilla Campaign
Home furnishings site HomePortfolio.com Wednesdaynamed Eisnor Interactive to manageoffline promotions for the site.
Home furnishings site HomePortfolio.com Wednesdaynamed Eisnor Interactive to manageoffline promotions for the site.
Home furnishings site HomePortfolio.com Wednesday named Eisnor Interactive to manage offline promotions for the site.
The companies are currently designing creative and planning logistics for the campaign, which will eventually be conducted in four markets — Los Angeles, Boston, San Francisco, and Atlanta. It will include stunts, sampling, radio, and an event.
First, a test for the campaign will run in Los Angeles in March. Depending on its success, two additional markets will be targeted by the end of the year.
HomePortfolio.com’s competitors include Furniture.com, which filed for an IPO last week, and Living.com, in which Amazon.com, Inc. (AMZN) made an investment earlier this week.
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