ValueClick Launches Results-Based Ad Network In Japan

ValueClick U.S.A said it plans to establish the Pacific Rim’s first “pay-per-visitor” Internet advertising network ValueClick-Japan, based in Tokyo, and will be spearheaded by Internet marketing company JPORT.

Santa Barbara, CA-based ValueClick U.S.A has arranged a localization and distribution agreement with JPORT to launch and operate ValueClick Japan, sharing in revenues. ValueClick-Japan has already retained a Japanese advertising agency to represent the ValueClick network with its extensive sales force. Financial specifics of the deal and ad agency billings were not disclosed.

Modeled after the U.S.-based ValueClick Network launched last July, the ValueClick-Japan Network will consist of a collection of quality Japanese language Web sites.

“This exciting launch was the natural progression of ValueClick’s great success here in the United States,” said Brian Coryat, president of ValueClick. “This partnership represents the first step in bringing our unique, results-based advertising model to the rest of the globe.”

According to Jupiter Communications, advertiser spending in Japan will reach over $200 million within the next two years. By the year 2000, 19% of Japanese households will already be online, representing a projected total of 7.1 million households.

ValueClick said it plans other launches outside of the United States and already is considering partnership offers.

“Our goal for global expansion in 1998 includes launching ValueClick in Germany, Europe and South America. This launch in Japan will set the framework for the other international launches which will happen later this year,” Coryat said.

ValueClick is a division of Web-Ignite Corp. Since its inception, it has grown at a rate of over 70% per month, with an audience of over 130 million people across a network of more than 6,000 Web sites.