Execs & Accounts for March 31, 2004

Peter Glusker, senior vice president of Viacom Interactive Ventures, is taking a seat on SportsLine.com’s board of directors.

Prior to joining Viacom, Glusker held a number of positions with Prodigy Communications Corporation, most recently as senior vice president, business development. Glusker also serves as a member of the board of directors of MarketWatch.com. He fills the vacancy on SportsLine.com’s board created by the resignation of Russ Pillar, effective March 30, 2004.

“He brings a wealth of experience in the Internet industry and continues our relationship with our network partner Viacom/CBS,” said Michael Levy, founder and CEO of SportsLine.com.

Connecticut-based Digital marketing firm Byte Interactive has hired directors of technology and project management.

Timothy McCord is the new vice president, director of technology. In that role, he will serve as the company’s primary technical liaison to clients including Allied Domecq, Nestlé Waters North America, Coty Beauty, Guinness Import Company, Lancaster Group, and VF Corporation.

McCord is a former unit managing vice president at J. Brown/LMC Group, the Stamford, Conn. unit of Grey Global Group, where he restructured and directed overall operations of the internal technology group. Previously he was a partner and senior consultant with BlueBlack in South Norwalk, Conn., where he developed initiatives for CPG players, including Unilever, Best Foods and Kraft Foods.

Alexandra Roda has joined Byte Interactive as vice president, director of project management. Prior to joining the company, Roda served as vice president, producer interactive division at ARC Marketing, formerly known as Clarion Marketing and Communications. She managed the team for the General Motors Cadillac Division and the Cadillac.com Web site.

Diageo’s Captain Morgan Rum has launched a new global site for the Captain Morgan brands, www.captainmorgan.com. It’s the first time the company has had a single worldwide site for these brands, though users in some areas can still access localized information.

Previously, the site was known as rum.com.

The new site also contains a number of new technological upgrades. Captainmorgan.com uses a mix of both Flash and HTML, and automatically serves the appropriate version for the site visitor’s computer. Multimedia elements include high-resolution photos, streaming video and high-quality audio files.