Top 50 Internet Advertisers by Media Value, August 2009
The top Internet advertisers by media value, provided by TNS Media Intelligence.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.
| Top 50 Internet Advertisers by Media Value, August 2009 |
|||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
|
| 1 | Scottrade: online | 67,228.4 | |
| 2 | Scottrade Stock Brokerage: consumer services | 32,918.0 | |
| 3 | TD Ameritrade Brokerage: consumer services | 24,232.9 | |
| 4 | Sprint: wireless service | 21,860.2 | |
| 5 | Lowermybills.com | 17,481.7 | |
| 6 | FreeScore.com | 16,773.8 | |
| 7 | Netflix.com | 14,837.7 | |
| 8 | Verizon: wireless service | 12,921.7 | |
| 9 | E Trade Financial: consumer services | 12,754.1 | |
| 10 | Seroquel XR: bipolar depression Rx | 11,419.6 | |
| 11 | E Trade Financial: online | 11,368.3 | |
| 12 | AT&T : wireless service | 10,523.7 | |
| 13 | University Of Phoenix | 9,615.1 | |
| 14 | Volvo XC60: European crossover utility vehicle | 7,640.8 | |
| 15 | K12 Virtual Public Schools: online | 7,395.1 | |
| 16 | ClassesUSA.com Adult Education: online | 7,189.3 | |
| 17 | Ad Council | 5,842.6 | |
| 18 | Directbuy Showroom and Design Centre | 5,840.4 | |
| 19 | Travelocity Travel SVC: online | 5,506.9 | |
| 20 | Bank Of America Home Loans: consumer mortgage | 5,090.6 | |
| 21 | ShareBuilder.com Investng | 5,046.1 | |
| 22 | Classmates.com | 4,515.8 | |
| 23 | Visa: personal credit card | 4,345.3 | |
| 24 | Lowes Building Supply Store | 4,169.0 | |
| 25 | Staples Office Supply | 3,964.2 | |
| 26 | VacationToGo.com | 3,789.1 | |
| 27 | AMP Energy 500: sponsored event | 3,740.5 | |
| 28 | TD Ameritrade Brokerage: investment products & services | 3,565.3 | |
| 29 | Best Western Hotels: online | 3,504.7 | |
| 30 | Lendingtree.com Mortgage | 3,478.9 | |
| 31 | Directbuy.com | 3,310.9 | |
| 32 | Superpages.com | 3,307.1 | |
| 33 | Verizon FIOS: ISP/phone/TV | 3,279.9 | |
| 34 | Bank Of America: consumer banking services | 3,161.4 | |
| 35 | Weight Watchers Online | 3,036.4 | |
| 36 | Constant Contact Marketing | 3,011.0 | |
| 37 | FindTheRightSchool.com | 2,969.8 | |
| 38 | Viagra: impotence Rx | 2,788.6 | |
| 39 | University of Phoenix: online | 2,775.2 | |
| 40 | Chevrolet Malibu: domestic auto | 2,722.2 | |
| 41 | Ford Taurus: domestic auto | 2,697.6 | |
| 42 | StubHub.com | 2,686.4 | |
| 43 | NexTag.com | 2,529.3 | |
| 44 | Best Buy Electronics Store: consumer electronics | 2,475.1 | |
| 45 | FreeCreditReport.com | 2,416.7 | |
| 46 | Neiman Marcus: general | 2,397.9 | |
| 47 | HSBC Direct Online Savings: consumer banking | 2,337.7 | |
| 48 | Insidera.com | 2,309.3 | |
| 49 | Degrees.info | 2,237.9 | |
| 50 | Bank Of America Add It Up Cash Back: check card & personal credit card | 2,226.1 | |
| GRAND TOTAL | $403,236 | ||
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| View: Top 50 Internet Advertisers in July 2009 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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