Execs & Accounts UK & EU: Spotfiy, AOL, Platform-A
Spotify gets a Brown sound in U.K.; AOL launches targeted text links, moves Platform-A into Spain.
Ad-supported streaming music service Spotify has hired Paul Brown as U.K. managing director. Brown has worked for similar U.S.-based service, Pandora, and was involved with Sony Music’s digital business for over six years. He will be tasked with building out U.K. operations and extending relationships with advertisers.
AOL launched Targeted Text Links in the U.K., and announced the official launch of Platform-A in Spain. Extending its current U.S. offering, Platform-A’s Quigo will now allow advertisers to purchase targeted text ads directly on publisher sites by vertical, site, section, and individual pages, on an auction-based model. Platform-A Spain will bring the firm’s existing range of online marketing offerings, including behavioral targeting and affiliate marketing, to the Spanish market.
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