Mobile ad revenue will overtake newspapers in 2014
Revenue generated through mobile advertising is expected to overtake newspaper ad revenue in the UK for the first time, suggests research from eMarketer.
Revenue generated through mobile advertising is expected to overtake newspaper ad revenue in the UK for the first time, suggests research from eMarketer.
Revenue generated through mobile advertising is expected to overtake newspaper ad revenue in the UK for the first time, suggests research from eMarketer.
The research firm predicts that mobile ad spend will increase to £2.3bn in 2014, overtaking advertising in national and regional newspapers which, is expected to fall to £2.1bn in the same time.
The fall in newspaper ad revenue represents a drop in market share from 15.5 per cent to 13.8 per cent. Conversely, digital spend is expected to climb to £9bn and cover the majority of the market by 2017 at 53.8 per cent of the total share.
TV advertising spend is expected to increase from £3.6bn to £3.7bn this year, although its market share is predicted to fall slightly from 25.6 per cent to 24.7 per cent. By 2017, TV ad spend is predicted to increase to £3.8bn but see its market share fall further to 22.5 per cent.
The research also predicted that advertising spend across other media outlets such as magazines and radio will lose market share between now and 2017.
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