Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange

Search agency Bigmouthmedia has appointed Phil Stelter to the newly created position of head of client strategy. The former director of business development for Range Online Media will now operate from Bigmouth’s London offices, heading up the firm’s strategy team, and helping increase campaign integration and reduce client costs.

U.K. entertainment retailer HMV has launched an integrated campaign across AOL’s Platform-A digital marketing suite. The campaign will make use of the firm’s display and affiliate networks alongside technology from its behavioral targeting arm Tacoda, to drive traffic to a branded site conceived and produced by AOL’s creative solutions team. The campaign will run throughout December, and was booked via media agency OMD.

Orange has partnered with mobile ad platform provider Ad Infuse to deliver its mobile display inventory. Making use of the firm’s adInMotion product, European advertisers will now be able to manage campaigns centrally, making use of SMS, video and in-game formats.