Execs & Accounts UK/EU: MEC Interaction, Theorem, Efficient Frontier
MEC Interaction makes senior hires; Theorem names head of UK business development; Tiscdali U.K. hires search agency.
MEC Interaction made two senior hires. Head of paid search Farhan Miah was previously an account manager with 24/7 Real Media. Andy Wasef, emerging platforms director, will instigate development of new platforms and best practice guidelines.
Online media operations and data services company Theorem has appointed Marcus Harding its first U.K. Business Development Manager. Theorem has opened a London office, and Harding will manage the firm’s U.K. offering, including ad trafficking, search operations, and data analysis and reporting. Harding will leave his current role at Tacoda/AOL.
ISP Tiscali U.K. has appointed Efficient Frontier as its dedicated search agency. Efficient Frontier will manage Tiscali’s campaign strategy, and its entire search spend across Yahoo, Google and Microsoft.
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