Execs & Accounts: Morpheus, Edo Interactive
Morpheus Media wins Louis Vuitton account; edo Interactive hires two.
Morpheus Media wins Louis Vuitton account; edo Interactive hires two.
Morpheus Media was selected as the U.S. interactive agency of record for LVMH brands. Louis Vuitton Moet Hennessey selected Morpheus after an extensive agency review.
Meaghan Schaefer and Alex Gershman joined edo Interactive. Schaefer, CMO, spent ten years with Corporate Executive Board, part of that time was as managing director of sales and marketing. Gershman was also at Corporate Executive Board, where he was most recently director of sales and marketing for the company’s B2B sales consulting group.
Glam Media hired Michael Adair as VP of corporate development and finance. Adair previously directed Google’s North American’ sales finance team, and worked with Google’s president of advertising and commerce.
Web TV platform Babelgum opened a New York office with new executives. Ethan Podel, president of Babelgum U.S., has founded and managed start-ups including Orbis and All American Orbis. He also worked for HBO and CBS. Michael Rosen, executive VP and chief revenue officer, is former senior vice president and general manager of Weatherbug. Babelgum is based in London.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.