MySoftware Co., Pitney Bowes Launch Direct Marketing Product

MySoftware Co., a provider of services and productivity software for small and medium-sized businesses, and mailing giant Pitney Bowes Inc. expanded their partnership and launched new product designed to aid small businesses.

Pitney Bowes’ Mail Essentials allows users to download target customer names directly from the Internet, create a mailing piece, and send a mailing without using list brokers and print houses.

Jointly created by MySoftware and Pitney Bowes, Mail Essentials consists of four distinct, but fully integrated tool sets: a list prospecting service providing both business and consumer data online, a mail list manager, an application for creating marketing materials, and DirectNet for trouble-free printing and mailing.

Small businesses have the flexibility to use any or all of the components and the power to complete a direct mail campaign entirely from their desktop, the companies said.

Pitney Bowes and MySoftware unveiled the beta version of Mail Essentials at the Consumer Electronics Show in Las Vegas.

“We are thrilled to expand our partnership with Pitney Bowes and to help them develop such an important product. Mail Essentials will be of tremendous value to small businesses,” said Joseph Cortale, senior vice president of worldwide sales and business development for MySoftware.

“We have worked closely with MySoftware for over two years and are excited to bring to market Mail Essentials as part of our growing suite of Internet enabled tools for small businesses,” said Patrick Brand, vice president of marketing, small office division for Pitney Bowes.