Modem Media London Wins ft.com Account
Modem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondon. Billings were not disclosed.
Modem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondon. Billings were not disclosed.
Modem Media.Poppe Tyson was selected to plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times of London. Billings were not disclosed.
“Modem Media has an ideal combination of skills to execute our online communications program,” said Michael Foster, managing director of ft.com. “Their e-business solutions will help us build awareness for ft.com as the definitive information point for business people right across the globe.”
Modem Media will provide marketing strategy, research and e-concept development to optimize awareness and usage of ft.com. The creative executions and distribution strategies will be integrated with a “substantial” print and broadcast campaign, the company said.. Modem Media is working with Delaney Fletcher Bozell on integration of the off-line campaign.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.