Discovery Channel Online, Mercury Sign Brand Sponsorship Deal

Discovery Channel Online signed a multiyear partnership agreement with the Mercury division of Ford Motor Co.

The deal provides Mercury with exclusive brand sponsorship of a series of high-profile, quarterly scientific expeditions on Discovery Channel Online (DCOL).

The series, entitled “Mercury’s Planet Of Wonders,” is a series of scientific expeditions to the far corners of the globe, underwritten in full by Mercury and brought quarterly to DCOL’s audience, which claims more than 10.5 million page views a month.

Each expedition features daily dispatches that provide access to scientists, experts, and researchers as their findings are recorded live online. The exclusive editorial partner for the series is the American Museum of Natural History.

The series begins April 20 with a month-long expedition to Bolivia, where scientists from the American Museum of Natural History will track the country’s vanishing species, and work with Bolivian scientists to share conservation methods.