Webshots Has Best CTR for the Week
The most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate,according to the BannerTrack service of Nielsen//NetRatings.
The most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate,according to the BannerTrack service of Nielsen//NetRatings.
The most-clicked-on ad banner for the week ending June 13 was Webshots’ ad, which had a 5.5 percent clickthrough rate, according to the BannerTrack service of Nielsen//NetRatings.
Webshots offers free electronic photos for desktop wallpaper.
Top advertisers for the week, ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 159.2 | 35.8% |
| 2. TRUSTe | 93.9 | 10.4 |
| 3. Amazon | 63.7 | 23.7 |
| 4. Thunderstone | 55 | 3.6 |
| 5. CDNow | 36.5 | 13.5 |
| 6. LinkExchange | 31.8 | 5.2 |
| 7. 911Gifts | 28.4 | 8.5 |
| 8. SexSwap | 24.5 | 2.5 |
| 9. Discover Brokerage | 23.5 | 2.7 |
| 10. Ad Council | 22 | 6.3 |
Top 10 ad banners viewed for the week were:
Rankings are based on audience measurement of people who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property.
Ad banners that run predominantly on an advertiser’s own property are not included in the above. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.
Last week’s data release incorrectly cited LoanPage.com as the No. 1 clicked on banner. The No. 1 clicked on banner belonged to TheLoanPage.com. Nielsen//NetRatings said it regrets the error.
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