Execs & Accounts for Wednesday April 16, 2008

Datran Media and Zinio teamed with Ad Council to launch an Earth Day campaign that will support Earth Share’s environmental and conservation organizations. The digital media campaign focuses on raising environmental awareness across the U.S. and advancing the use of e-mail rather than paper.

Epsilon named Sally Cates executive vice president of strategic communications. She will oversee strategic communications, public relations, and thought leadership. Cates previously was managing director and head of external communications at Thompson Financial, and also worked at Citigroup for 11 years.

Omnicom’s Javelin Direct appointed Mia McNiece VP of client services. McNiece was account director at R/GA previously, and has experience in interactive, direct, and general marketing.

StrongMail appointed former Epsilon CMO Michal Della Penna to its board of directors.

Keith Norman joined the team at the Laredo Group as VP of business development. He was most recently Internet director at Waterman Broadcasting.

Reactrix Systems promoted Lynne Kraselsky to VP of ad sales and hired two sales directors. Kraselsky was previously responsible for the East Coast region. Peter Farley and Sal Tofano were named account directors. Farley has experience at American Media, E.W. Scripps, and Hachette Filipacchi, and Tofano joins from Televersemedia.

MyClick launched a mobile marketing campaign for Pepsi in China. “Generation Wow” targets 12- to 24-year-olds through traditional media, online, and mobile marketing using MyClick software.

Covario added four executives to its management team. Dr. Matthias Blume was named chief science officer, he joins Covario from Fair Isaac. Steve Lagotta, VP of finance, comes from Time Warner Cable, where he was controller for the San Diego division. Steve Beal, VP of development, was most recently at Hewlett-Packard. Suzy Fig was promoted to the position of regional vice president, she is the company’s top-grossing sales director.