A new study conducted by an e-mail news service that reaches 100,000+information technology decision-makers showed that 44% of the text-onlynewsletter's readers take an action after seeing a vendor's ad, and that40% visit the advertiser's Web site.
A new study conducted by an email news service that reaches 100,000+ information technology decision-makers showed that 44% of the text-only newsletter’s readers take an action after seeing a vendor’s ad, and that 40% visit the advertiser’s Web site.
The study was done by Manhasset, NY-based CMP’s InformationWeek Daily.
“E-mail is a medium that both readers and advertisers feel very comfortable with,” said Tony Uphoff, InformationWeek’s publishing director. “In the reader’s eyes, email news services like InformationWeek Daily help them stay abreast of industry news and trends.”
“For the advertiser, email offers a powerful vehicle that can draw in highly-qualified buyers to a Web site. Furthermore, the nature of the medium means there are very few bells or whistles to work with–just plain old ASCII text. Nevertheless, it’s obvious from this research that the business model for email-based advertising works.”
Uphoff said that so far this year 17 technology industry advertisers have bought week-long InformationWeek Daily sponsorships, including Digital, IBM, and Intraware.
InformationWeek Daily is only circulated to qualified IT buyers who have personally requested the service. The survey was conducted across InformationWeek Daily’s entire circulation of 100,000 readers; 500 respondents participated in the survey.
Published weekly by CMP Media Inc., InformationWeek magazine delivers news, strategies, analysis, product, and technology information.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.