Bartle, Bartle, Bogle, & Hegarty works with GMAC Financial to launch a new financial brand; Rockett Interactive creates an online campaign for the financial brand BB&T; iPerceptions names a new CEO.
GMAC Financial Services bank Ally selects BBH to create its brand. Ally, a new bank from GMAC Financial Services, used Bartle, Bogle, & Hegarty as its agency. A multimedia campaign with the tagline “straightforward” was launched to promote the brand.
BB&T selects online ad agency of record. BB&T, a financial holding company based in Winston-Salem, NC, with more than 1,500 financial centers in 11 states and Washington, DC, selected Rockett Interactive of Cary, NC, as the agency of record for interactive media placement.
iPerceptions appoints a new CEO. Web-focused analytics company iPerceptions named Claude Guay president and CEO. And, IPerceptions founder Jerry Tarasofsky will step down as CEO and remain active as the company’s chief evangelist. Guay comes to iPerceptions from PhoCusWright, where he provided consulting to companies in travel and tourism. He was previously executive vice president and CIO of Gildan Activewear.
Kontera hired Doug Smith to its sales team. Smith, named Northwest regional sales manager, was previously senior account executive at Yahoo and director of West Coast sales at Ask.com.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.