Fox to Sell WSJ's Spanish Language Inventory

Fox Interactive Channels will become the exclusive third-party ad sales representative for The Wall Street Journal Americas. The Spanish and Portuguese-language section of WSJ.com is aimed at a Latin American audience.

WSJ’s global advertising staff will continue to sell WSJ Americas inventory, with staff from .FOX supplementing those sales. FIC and Dow Jones’ sales teams will also work jointly to offer multi-platform deals across print, TV and online.

“.FOX has sales teams in some areas where the Journal traditionally has not had employees, so this allows us to reach into new areas and reach new advertisers,” said a spokesperson for WSJ owner, Dow Jones & Company.

FIC currently has a presence across Latin America, including sales offices in Mexico, Argentina, Brazil, Chile, and Guatemala.

The arrangement will also see FIC’s cable television and online channels in the region promote WSJ Americas through “tailor-made TV spots and Internet ads,” according to Hernan Lopez, president of .Fox Networks and COO of FIC.

Bill Casey, VP of WSJ International, said in a company statement the arrangement will help create awareness of the Journal’s online presence in Latin America, while enabling advertisers to reach “one of the most affluent and influential audiences” in the region.

Both FIC and the Dow Jones are properties of NewsCorp, so the exact nature of the agreement is unclear. “As part of our policy we do not disclose terms of agreements,” Lopez told ClickZ News.

The Wall Street Journal Americas can be found via a new dedicated URL, wsjamericas.com.