IntelliQuest Forms IQ2.net

Austin, TX-based IntelliQuest Information Group (IQST) said it has formed IQ2.net, dedicated to providing direct marketing services for the Internet.

IQ2.net will assume most of the products and business operations of IntelliQuest’s MKIS division, positioning the new company to focus on providing targeted customer data for interactive marketing.

The new subsidiary will use various proprietary marketing resources, including the IQConnect electronic registration service, IQAffinity real-time delivery of electronic coupons and targeted Web-based advertising, as well as IntelliQuest’s High-Tech Household Database.

IQ2.net will also provide the IntelliCIS (Intelligent Customer Information System) suite of online and database marketing services.

“The formation of IQ2.net is a logical next step for the company,” said Brian Sharples, president and CEO of IntelliQuest. “Our leadership position in electronic registration and in identifying Internet-enabled households is a natural springboard for connecting Web-based marketers with individual computer users.”

“We are creating the next generation of services for targeted Internet marketing,” said Charles Stryker, president of IQ2.net. “Our tools for Web marketers allow them to customize content and product offerings for site visitors based on demographic and lifestyle data and known technology interests. IQ2.net is providing the information that drives true personalized marketing on the Internet.”

IntelliQuest Information Group provides detailed customer information for companies selling technology products and services, and to those selling through the Internet.

IntelliQuest’s Research Division supplies clients with market information that helps clients plan media strategies and schedules, track product performance and customer satisfaction, measure advertising effectiveness and evaluate new products, markets or business opportunities. Zona Research, a wholly owned subsidiary, provides consultation, analytical and advisory services on the Internet, intranets and e-commerce.