Leather Goods Marketer Signs ad Pacts
INITIO Inc. said it signed contracts to display thecompany's Deerskin Catalog site on AOL, Excite,Netscape, GeoCities, iMall, Motley Fool, Infoseek, Alta Vista and Webcrawler.
INITIO Inc. said it signed contracts to display thecompany's Deerskin Catalog site on AOL, Excite,Netscape, GeoCities, iMall, Motley Fool, Infoseek, Alta Vista and Webcrawler.
INITIO Inc. said it signed contracts to display the company’s Deerskin Catalog site on AOL, Excite, Netscape, GeoCities, iMall, Motley Fool, Infoseek, Alta Vista and Webcrawler.
The advertising program will consist of banners, as well as fixed buttons that link directly to the Deerskin site. Financial arrangements and agency details were not disclosed.
Since 1944, the company has sold leather and suede apparel and accessories directly to the public via printed catalogs. The company launched its e-commerce site in August.
“With the addition of this Internet site, INITIO can now reach out to an ever expanding number of potential customers instantaneously,” said Daniel DeStefano, INITIO’s founder and chairman. “We anticipate that this will translate into increasing revenues and earnings for the company.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.