More Layoffs at Beyond Interactive

Online advertising firm Beyond Interactive, a Grey Global Group company, has cut a second round of employees, again citing the softness in online ad spending.

The Ann Arbor-based firm said it terminated 30 percent of its workforce, or about 100 positions. Those cuts were announced on Friday and were effective immediately.

The company, which handles online media planning and buying, design, and campaign management, declined to specify which business areas had been affected.

However, the cuts did take place “globally,” according to company spokeswoman Allyson Mongrain. The Ann Arbor, Mich.-based firm has offices in New York, Los Angeles, and Hong Kong, among others.

Mongrain said the cuts wouldn’t affect the company’s capacity to deliver to its clients, which includes Oracle, Taubman Malls, and Camino Real Hotels in Latin America, and she denied that they signified anything untoward for the firm’s future.

“We stand behind our business model, which is building digital advertising solutions that deliver measurable results,” Mongrain said. “We’re optimistic about our future and the digital advertising industry in general.”

The cuts are the second in recent months for Beyond Interactive. In October, the company laid off 63 employees, most of whom were junior-level account people.